Tip Category:Grocery Shopping
Tip Sub Category:How to Save Money at the Supermarket
Smart Tip:Sneaky Marketing Tips
Untitled Document
How to Save Money at the Supermarket
We've all heard about guaranteed ways to slash your grocery bill like only buying the items on your list, not shopping when you’re hungry and ‘last minute before closing discounts’. These tips are good and we ought to continue apply them. But we ought to start being clever and on alert to the sneaky marketing tricks used to trap you into spending more money.
Tip #1: The eye-level trick
Higher-priced products tend to be at eye level. Check the top and bottom shelves to see if a different brand or another size might be a cheaper price.
Also be mindful that things children love are often placed at their eye level - just another clever trick to pressure you into buying more but makes shopping with the kids even more stressful!
Tip #2: End-of-aisle ambush
The End-of-aisle displays don’t mean the products are on sale and actually most of these products are not very healthy. Usually Coke, sweet biscuits, chocolates and other items like these are flaunted to ambush us into impulse buying...sneaky eh?
Tip #3: Grouped items gambit
Items such as chips, dips, soft drinks, strawberries, cream, sponges and chocolate dip are often grouped together as a ploy for you to buy more - and boost sales.
Tip #4: Buying in bulk ploy
Supermarkets are selling more bulk items lately to increase sales but be careful you are not caught out by this strategy by buying more than you can use before the expiry date. Alternatively you may eat more than you need or devour it because it’s there - so it’s not a saving in the long run and may increase the waistline.
Tip #5: Shrinking sizes swindle
You go to buy a product you’ve used for years and discover it’s shrunk but the price is the same or more. Most feel cheated and find it very underhanded so compare other brands for better value.
Tip #6: Eye appeal trap
Marketers of name brand products know that creating an eye appealing packaging sells but a savvy consumer needs to be aware that just because it looks good doesn’t means its worth more money. We are often paying for the more expensive packaging and promotion. Usually generic or home brand items have less eye appealing packaging but are really good value - saving hundreds of dollars per year. The quality is generally just as-good-as or even better than the name brand - so why be tricked into thinking they are lesser product.
Tip #7: Shelve shuffle scheme
Supermarkets often change shelves, making shoppers search for their regular products. A few years ago we could zip into the supermarket and pick up our milk and bread quickly. Now they have been put further away and apart from each other so we have to walk past a lot of items to pick up our basics. In the meantime we are tempted to purchase extra and end up buying more items as we trek through the maze.
Being aware of these clever marketing tricks will save you money on groceries at the supermarket.
In isolation one tip may not seem very big, but applying a number of tips can save you $1000’s of dollars a year.
Tip provided by:
Saving$Mart
Date:
28 August 2008
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